SOCIAL 354
WILLIAMSBURG HOTEL PROJECT
A new look for a Brooklyn landmark.
Spanning two years, The Call was a multi-phase photo and video campaign for The Williamsburg Hotel, aimed at reframing the space through an artistic, filmic lens. From sunlit rooftop club shots to moody interiors and abstract architectural moments, our goal was to move beyond traditional hospitality marketing — and into something more cinematic.
We approached the project as a quiet rebrand: softening edges, bringing intimacy to the rooms, and elevating the hotel’s social offerings through a visual language rooted in documentary and minimalism.
Key deliverables included:
A set of refreshed room and rooftop images
Minimal, abstract photo series highlighting architectural details
Weekly High Tea reels, turning their tiered dessert ceremony into a shareable, story-driven invitation
Social-first video content capturing both everyday charm and elevated experience
The campaign helped reframe the hotel as not just a place to stay, but a place to gather — equal parts visual destination and social hub.
Creative Direction & Visual Intent
Not just where you stay. Where you are.
The art of hospitality, reframed.
From rooftop to tea tray — a story told in light.
Minimal, elegant, cinematic — the hotel as muse.
Social spaces, shot with soul.
