Heritage in every thread. Streetwear with soul.
The 2023–24 collection from Tribe of Judah brought together two worlds: the sacred and the street. Rooted in Jewish tradition yet grounded in everyday comfort, this series of hoodies and tees was an intentional blend of elegance and edge — clothing designed to carry purpose.
Postmodern Productions led creative across photography, video, and social, crafting a full campaign that included:
A main fashion film
Behind-the-scenes documentary
Social media reels
Lifestyle editorial stills
E-commerce catalog photography
Shot over two days in New York, the project used a combination of Fujifilm GFX medium format, 35mm and medium format film, and cinema cameras including the RED Komodo and Z Cam 6K. The result is a multi-format visual archive — a campaign that feels both timeless and urgently now.
Working closely with Co-Creative Director Bella Vick, the creative direction leaned into a minimal, clean aesthetic with spiritual undertones — inspired by high fashion, made wearable. As the campaign says:
“Garments are the outer layer of the soul.” Each reel reflected that principle — subtle acts of service, storytelling through styling, and a deep commitment to the message printed on every sweatshirt.
TRIBE OF JUDAH
CREATIVE TEAM
Creative Direction, Photography & Cinematography – Mod Schwalbe
Co-Creative Direction – Bella Vick
Cinematography – Somnang Vann
BTS Director of Photography – Mimi Friedman
Styling – Lila Schiff
Makeup Artist – Maayan Slavin
Production Support & Morale Coordination – Malka Schwalbe
Assistant – Ariel Benskin
Models (EMG Models):
Raz
Julie
Julianna
Mayara
Sam
Creative Direction & Visual Intent
Where are you? (Ayeka — a question from Genesis, a theme of the collection.)
Not just what you wear. What you carry.
Spiritualwear.
Cinematic softness. Street-ready honesty.
Shot in motion. Rooted in tradition.
This is what happens when trust, intention, and artistry meet.
